EXPERIENCE
SEOM Interactive Warminster, PA
Search Engine Marketing Specialist August 2010 – Present
- PPC: Develops Pay Per Click advertising campaigns, conducts keyword research, writes ads, & analyzes data.
- SEO: Optimizes client websites with strategic meta tags and content; develops new content for SEO strategies.
- SEO: Develops unique content for link building outreach and blog posts.
- Social: Spearheads social media strategies, including blog creation and platform moderation.
- Manages a team of four-six members responsible for content generation and link building opportunities.
LaSalle University Magazine Philadelphia, PA
Freelance Features Writer June 2007 – Present
- Sample: A Home for “Rent”
- Sample: A Vision of a Vineyard
Legal Communications Group Ivyland, PA
SEO Copywriter & Project Manager August 2010 – June 2011
- Wrote copy for law firm websites, print materials, TV commercials and direct mail pieces.
- Optimized law firm websites, including title tag writing, content optimization & social media optimization.
- Wrote Pay Per Click advertising copy; created & monitored PPC campaigns.
Advance Design Interactive Fort Washington, PA
Writer & Project Manager June 2007-August 2010
- Wrote proposals, contracts, corporate blog, newsletter, case studies and sales kits.
- Wrote website copy, ad copy and search engine optimized content.
Annodyne, Incorporated Blue Bell, PA
Marketing Intern Oct. 2006 – May 2007
- Wrote copy for case studies, e-newsletters and business proposals.
- Managed search engine marketing campaigns.
Entrex Ardmore, PA
Media Relations Intern Summer 2006
- Wrote press releases and participated in cold calling.
EDUCATION
La Salle University, Philadelphia, PA, Bachelor of Arts Degree May 2007
Major: Communication: Public Relations, Mass Media Writing
Minor: Marketing Major GPA: 3.90 Overall GPA: 3.77
AWARDS
Magna Cum Laude 2007
Student Activities Award for Leadership 2007
Dean’s List 2004 – 2007
Lambda Pi Eta – Communication Honor Society 2005 – 2007
ACTIVITIES
La Salle University Student Ambassador 2005 – 2007
President
La Salle University Collegian Weekly Newspaper 2005 – 2007
Features Staff Writer