It’s a common occurrence. You hire a new employee, or you changed your phone number, or you’re offering a new service and you want to make a change to your website. How long do you wait before you hear back from your website provider? With WordPress, the wait is over. Monico Media builds websites using the WordPress Content Management System (CMS), which makes it easy for anyone – regardless of technical experience – to log in and change content, add pictures, and build new pages in just minutes. The interface works like a simple Word document, which means you no longer need to rely on the specialized skills of a website developer to make changes to your website on the fly.
WordPress is much more than just a user-friendly Content Management System (CMS), though. Small businesses benefit from many of the features offered by WordPress:
- Search Engine Optimization (SEO). WordPress was initially a blogging platform (and it still is), which means it can publish a lot of content. Since content is king when it comes to search engine rankings, this makes WordPress incredibly SEO-friendly. The platform code is simple, which means the search engine spiders can crawl the content and rank the website with ease. The system pings new content, summoning the search engines to come and check out the new information.
- Plugins. WordPress is open-source, which means there are hundreds of people all over the world coming up with new features that can extend the functionality of any WordPress site. Take for instance the SEO Ultimate plugin, which gives you total control over your meta tags.
- Mobile-Friendly. As of the date of this post (2/27/2013), 91% of all adults have a smartphone, and 99% of those adults use their mobile browser at least once a day. Those statistics are hard to ignore, and they don’t even include the numbers on tablet devices like iPads. It’s more important than ever for your website to be usable on a mobile device. WordPress sites are naturally mobile-friendly. You can also integrate other platforms onto your WordPress site, like Mobify, that give you full control over a mobile version of your site.
- Blog. Like I mentioned before, WordPress was initially a blogging platform. It was common for a company to have a static website and then a separate blog through WordPress. The two are no longer mutually exclusive. If your website is built on WordPress, you already have a blog in place. With just a few clicks on the Settings page, you can start blogging in no time. WordPress allows for the simple distinction between static pages that won’t change regularly (such as “Services,” and “About Us”) and posts (individual entries you can archive, categorize, and tag).
- Cost. It’s free.
Take control over your website today. Contact Monico Media to get started. Click here to email us.